Kniha Advertising Lucas Barreau

Advertising

Types of Methods, Perceptions & Impact on Consumer Behavior

Autor: Lucas Barreau
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: 50 % šanca
Prehľadáme celý svet
172.88
In this book, the authors present current research in the study of advertising methods and perceptio...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2014
Stránok
143
EAN
9781629486123
ISBN
9781629486123
Enbook ID
06424363
Hmotnosť
388
Rozmery
155 x 230 x 17

Kompletný popis

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

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