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Kniha Advertising Frank Jefkins

Advertising

Autor: Frank Jefkins
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: PEARSON Education Limited
Dostupnosť: 50 % šanca
Prehľadáme celý svet
91.54 €
This best-selling book looks at the structure and organisation of the industry, how campaigns are co...

Informácie o knihe

Autor
Frank Jefkins
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2000
Stránok
416
EAN
9780273634355
ISBN
0273634356
Enbook ID
04047875
Vydavateľ
PEARSON Education Limited
Hmotnosť
610
Rozmery
157 x 232 x 23

Kompletný popis

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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