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Advertising Tower

Japanese Modernism and Modernity in the 1920s

Autor: William O. Gardner

Jazyk:

Väzba: Pevná

Vydavateľ: Harvard University Press

Dostupnosť: Skladom u dodávateľa

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On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in a...

Informácie o knihe

Autor

William O. Gardner

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2006

Stránok

350

EAN

9780674021297

ISBN

0674021290

Enbook ID

04634834

Vydavateľ

Harvard University Press

Hmotnosť

686

Rozmery

158 x 234 x 32

Kompletný popis

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organisations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the 20th Century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899 - 1938) and Hayashi Fumiko (1903 - 1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of 'mass media'. Hagiwara's conception of the poem and poet as an electric-radio 'advertising tower' provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce and propaganda that were circulating through the urban environment at the time; while Hayashi's work, with its references to popular songs, plays and movies, suggests an understanding of 'everyday life' as the interface between individual subjectivity and a highly mediated environment.

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Advertising Tower

Japanese Modernism and Modernity in the 1920s

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