Kniha Advertising Basics! J. V. Vilanilam

Advertising Basics!

A Resource Guide for Beginners

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
25.44
This book introduces the reader to a brief history of the evolution of advertising in the world and...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2004
Stránok
180
EAN
9780761998105
ISBN
0761998101
Enbook ID
04687033
Hmotnosť
310
Rozmery
160 x 232 x 11

Kompletný popis

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.

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