Kniha Adding Value (RLE Marketing) Geoffrey G Jones

Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
64.86
An international group of scholars, drawn from the United States, Europe and Australia and from a nu...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2015
Stránok
368
EAN
9781138965935
ISBN
9781138965935
Enbook ID
10042267
Hmotnosť
554
Rozmery
231 x 157 x 24

Kompletný popis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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