Language in Business, Language at Work

Autor: 
Jazyk: 
english
Väzba: 
Mäkká
Počet strán: 
343
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and c ...Celý popis
51,68 €

Podrobné informácie

Viac informácií
ISBN9780230298422
AutorDarics Erika
VydavatelRed Globe Pr
Jazykenglish
VäzbaPaperback
Rok vydania2018
Počet strán343

Popis knihy

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Prečo nakupovať na Enbooku?

  1. velký výběr

    VEĽKÝ VÝBER

    Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.

  2. poštovné zdarma

    POŠTOVNÉ ZADARMO

    Poštovné už od 2,99 € a pri objednávke nad 60 € doprava na pobočku Zásielkovne zadarmo

  3. skvělé ceny

    SKVELÉ CENY

    Ceny kníh sa snažíme držať pri zemi a vždy pod cenou odporúčanou vydavateľom, aby si ich mohol kúpiť naozaj každý.

  4. online podpora

    OVERENÉ ZÁKAZNÍKMI

    Získali sme certifikát "Overené zákazníkmi" na Heureka.sk. Prezrite si naše recenzie

  5. osobní přístup

    ONLINE PODPORA

    Môžete využiť online chat, email alebo nám zatelefonovať.