It Strategy for Non-It Managers: Becoming an Engaged Contributor to Corporate It Decisions

How non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool.

Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business-IT divide.

Each chapter opens with a jargon decoder-nontechnical explanations of the key ideas in the chapter--and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy
amalgamating software and data for a hard-to-duplicate competitive advantage
making choices that meet today's business needs without handicapping future strategy
establishing who decides what about IT strategies
sourcing IT and its challenges
protecting IT assets against disaster in ways that IT professionals cannot
and recognizing the business potential of emerging technologies. Examples are drawn from large corporations, small businesses, and nonprofits around the world.

The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It will also be a valuable reference for managers.