The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

Discover practical and relevant insights from neuroscience you can apply immediately in your business

In Business and the Brain: A Neuroscience-Based Approach to Driving Organizational Change, distinguished neuroscientist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create effective organizations with an evidence-based, neuroscientific approach. The book explains relevant and novel brain and behavior science in an accessible and easy-to-understand way and shows you how to apply those insights to create change in your company.

You'll explore both foundational and cutting-edge concepts in areas like change management, company growth, marketing, innovation, and sales, as well as the most common myths that leaders buy into as they guide their organizations. You'll also find:

• Insightful case studies of contemporary companies overcoming challenges using brain and behavior science
• Enlightening interviews with industry professionals and behavioral scientists
• Practical how-to guides and tutorials for implementing evidence-based and human-centric interventions for change

A startlingly insightful and, at times, counterintuitive guide to implementing neuroscience in real-world organizations, Business and the Brain will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.