Stop wondering what voters want to hear and start winning your elections Take the uncertainty and guesswork out of your next campaign and choose to win your next election. Josh Kilen combines the lat ...Celý popis
Stop wondering what voters want to hear and start winning your elections
Take the uncertainty and guesswork out of your next campaign and choose to win your next election. Josh Kilen combines the latest psychology with ancient, proven storytelling techniques to create a messaging framework that compels voters to act. In this book you will learn:
The one mental shift you have to make to succeed
How to find and understand key voter issues
How a simple plan can change the voter's mind
Why not talking about yourself is the best strategy
The one thing no campaign can live without
How to keep your campaign positive and avoid going negative
The six steps every candidate needs for bulletproof messaging
Whether you running for student government, a school board position, or Federal office, you need a powerful brand message to win. This book will give you the tools you need to defeat your opponent, compel the voters to support you, and win your next election
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