Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

Autor: 
Jazyk: 
english
Väzba: 
Tvrdá
Počet strán: 
112
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes h ...Celý popis
56,12 €

Podrobné informácie

Viac informácií
ISBN9783031267420
AutorHeim Irina
VydavatelPalgrave Macmillan Ltd
Jazykenglish
VäzbaPevná vazba
Rok vydania2023
Počet strán112

Popis knihy

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


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