Sport Business in Leading Economies

Autor: 
Jazyk: 
english
Väzba: 
Tvrdá
Počet strán: 
544
From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or ...Celý popis
144,32 €

Podrobné informácie

Viac informácií
ISBN9781787435643
AutorZhang James J.
VydavatelEmerald Pub Ltd
Jazykenglish
VäzbaPevná vazba
Rok vydania2017
Počet strán544

Popis knihy

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry.
Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry
current state including scope, magnitude, structure, governance, policies, facilities, and programs
developmental characteristics, strength, and highlights
contemporary challenges and issues
and trends of development and advancement.

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