Making the Steve Jobs Movie: An Entrepreneurial Case Study

Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his "buddies" gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.