VEĽKÝ VÝBER
Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.
ISBN | 9781538145524 |
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Autor | Coombs Danielle Sarver |
Vydavatel | Rowman & Littlefield |
Jazyk | english |
Väzba | Paperback |
Rok vydania | 2021 |
Počet strán | 248 |
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.