Authored by Bertil Hultn, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround ...Celý popis
Authored by Bertil Hultn, one of the world′ s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′ s chance of return, and brand loyalty for the future.
- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. - The author is one of the most published professors in the field, sharing exclusive expertise and experience. - The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
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