VEĽKÝ VÝBER
Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.
ISBN | 9781398607989 |
---|---|
Autor | Campbell Kunle |
Vydavatel | Kogan Page |
Jazyk | english |
Väzba | Paperback |
Rok vydania | 2023 |
Počet strán | 336 |
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.