VEĽKÝ VÝBER
Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.
ISBN | 9781350299436 |
---|---|
Autor | Karchin Lindsay |
Vydavatel | Bloomsbury Visual Arts |
Jazyk | english |
Väzba | Paperback |
Rok vydania | 2023 |
Počet strán | 264 |
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.