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ISBN | 9781118208014 |
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Autor | Halloran Matthew |
Vydavatel | Bloomberg Pr |
Jazyk | english |
Väzba | Pevná vazba |
Rok vydania | 2012 |
Počet strán | 304 |
Social media is everywhere. 3.5 billion pieces of content areshared on Facebook each week, 22 million professionals arenetworking on LinkedIn, and 140 million tweets are posted everyday. The opportunities these platforms present for financialadvisors are huge, but most advisors have no idea how to use themto build bigger, stronger client bases. The Social MediaHandbook for Financial Advisors: How to Use Facebook, Twitter, andLinkedIn to Build and Grow Your Business shows how to make themost of these new tools, offering invaluable advice about how toconnect with potential clients in the twenty first century.
For most advisors, converting prospects into clients is theirtop priority, and social media presents incredible opportunitiesfor sealing the deal. Sales don't happen because clients areimpressed by complicated charts, they happen because they'reimpressed by your social media presence, and by properlyunderstanding how to make these new platforms work for you, you'llbe positioned to see your business boom.
An essential resource for wealth managers and financial advisorslooking to amplify their marketing message and raise theirvisibility in a crowded marketplace, The Social Media Handbookfor Financial Advisors is the only book you need to makeyourself heard.