VEĽKÝ VÝBER
Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.
ISBN | 9781118027349 |
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Autor | Murphy William J. |
Vydavatel | Wiley |
Jazyk | english |
Väzba | Pevná vazba |
Rok vydania | 2012 |
Počet strán | 400 |
In today's economy, patents tend to be the most important of theintellectual property (IP) assets. It is often the ability tocreate, manage, defend, and extract value from patents that candistinguish competitive success and significant wealth creationfrom competitive failure and economic waste. PatentValuation enhances the utility and value of patents byproviding IP managers, IP creators, attorneys, and governmentofficials with a useable resource that allows them to use actual orimplied valuations when making patent-related decisions.
One of the most fundamental premises of the book is that thesevaluation skills can be made accessible to each of the variousdecision makers in the patent process. Patent Valuationinvolves narrative descriptions of the various topics, illustrativecases, step-by-step valuation techniques, user-friendly proceduresand checklists, and an abundance of examples to demonstrate themore complex concepts.