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ISBN | 9781032320649 |
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Autor | Van Kerckhoven Simon |
Vydavatel | Routledge |
Jazyk | english |
Väzba | Paperback |
Rok vydania | 2023 |
Počet strán | 218 |
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.