Airline Operations and Management: A Management Textbook

Autor: 
Jazyk: 
english
Väzba: 
Tvrdá
Počet strán: 
394
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several manageme ...Celý popis
234,36 €

Podrobné informácie

Viac informácií
ISBN9781032268736
AutorCook Gerald N.
VydavatelRoutledge
Jazykenglish
VäzbaPevná vazba
Rok vydania2023
Počet strán394

Popis knihy

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

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