Smart Giving Is Good Business

In this groundbreaking resource, Weeden shows how tostrategically plan, manage and evaluate corporate contributions.Questions include: Why Should We Give?
How Much?
Who Decides?
Does a Company Need a Foundation?
How to Give Products orServices?
How Do We Know What Works? The book covers a wide rangeof topics including: The case for conditional corporatephilanthropy
increasing stewardship to give more
assigningresponsibility for signature programs
how CEOs leveragecontributions programs for maximum benefit
effectively staffingcorporate contributions programs
the pros and cons of corporatefoundations
and more.

• Offers benchmarks for determining if a business has ameaningful philanthropic program that fosters constructivecorporate citizenship
• Reveals how an effective philanthropic program and commitmentcan be incorporated in any organization
• Contains a comprehensive review of the information corporationsneed to make informed decisions about giving

The author offers a prescription for linking businesses withcauses and the nonprofits addressing critical issues in a way thatwill preserve or restore services and activities essential to ourquality of life.