Images of Aging: Cultural Representations of Later Life

We all have a finite life-span. We are born, we get old and we die. Given the universiality of the ageing process, it is remarkable that there is almost a complete absence of study of culture and self-image of the middle aged and old. Images of Ageing: Cultural Representations of Later Life changes this. The contributors discuss images of ageing which have come to circulate in the advanced industrial societies today. They address themes such as: body and self image in everyday interaction
experience and identity on old age
advertising and consumer culture images of the elderly
images of ageing used by Government agencies in health education campaigns
the diversity of historical representations of the elderly
gender images of ageing
images of senility and second childhood
images of health, illness and death.