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ISBN | 9780205453511 |
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Autor | McCroskey James C. |
Vydavatel | Crc Pr Inc |
Jazyk | english |
Väzba | Paperback |
Rok vydania | 2005 |
Počet strán | 352 |
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.