Resouce-Based Theory: Creating and Sustaining Competitive Advantage

Autor: 
Jazyk: 
english
Väzba: 
Mäkká
Počet strán: 
328
The "Resource-Based View of the Firm" has emerged over the last fifteen years as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strate ...Celý popis
80,48 €

Podrobné informácie

Viac informácií
ISBN9780199277698
AutorBarney Jay B.
VydavatelOxford Univ Pr
Jazykenglish
VäzbaPaperback
Rok vydania2007
Počet strán328

Popis knihy

The "Resource-Based View of the Firm" has emerged over the last fifteen years as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others?

Resource-Based Theory provides a considered overview of this theory, including the latest developments, from one of the key thinkers in its development. In broad terms it offers an alternative to Michael Porter's approach, focusing more on the competences and capabilities of the firm, rather than its positioning in its chosen markets.

Jay B. Barney has long been recognised as one of the leading contributor to the resource-based theory literature. In this book he has collaborated with Delwyn N. Clark to produce the first book to examine the theory in a holistic and in-depth manner. The authors explore not only the applications of the theory in research, teaching, and practice, but also its early roots in traditional economic theory, development and proliferation in the 1990s, and later influence on management thinking.

Prečo nakupovať na Enbooku?

  1. velký výběr

    VEĽKÝ VÝBER

    Ponúkame milióny kníh v angličtine. Od beletrie až po tie najodbornejšie odborné.

  2. poštovné zdarma

    POŠTOVNÉ ZADARMO

    Poštovné už od 2,99 € a pri objednávke nad 60 € doprava na pobočku Zásielkovne zadarmo

  3. skvělé ceny

    SKVELÉ CENY

    Ceny kníh sa snažíme držať pri zemi a vždy pod cenou odporúčanou vydavateľom, aby si ich mohol kúpiť naozaj každý.

  4. online podpora

    OVERENÉ ZÁKAZNÍKMI

    Získali sme certifikát "Overené zákazníkmi" na Heureka.sk. Prezrite si naše recenzie

  5. osobní přístup

    ONLINE PODPORA

    Môžete využiť online chat, email alebo nám zatelefonovať.