Strategic Reframing: The Oxford Scenario Planning Approach

Autor: 
Jazyk: 
english
Väzba: 
Tvrdá
Počet strán: 
276
Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and t ...Celý popis
88,28 €

Podrobné informácie

Viac informácií
ISBN9780198745693
AutorRamirez Rafael
VydavatelOxford Univ Pr
Jazykenglish
VäzbaPevná vazba
Rok vydania2016
Počet strán276

Popis knihy

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping.

This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with.

The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception
how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world.

The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

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